Detail Jurnal


PENGARUH KUALITAS STRATEGI PEMASARAN TEHADAP EVEKTIVITAS SALURAN DISTRIBUSI MELALUI SELLING-OUT DAN SELLING-IN KINERJA PEMASARAN

R. Kurniawan Dwiseptiady

Abstrak

Some companies want high profit and sustainable for their life, for this purpose they must compete each other to have the best performance. Developing the greatest market performance needs excelent strategy, and maximum effort in all departement. Market performance can be achieved from a good selling by a selling-out or selling-in activities. To create a good selling cannot be reached without effective distribution channels and quality of the marketing strategy. This research tests how to enhance market perfomance by those variables. Data gained from 105 wholesaller garment managers or owners in Pekalongan Central Java in this research is acceptable , it is shown by chi-square 192,362, GFI, 0,858, AGFI, 0,21, C MIN/DF, 1,045, TLI, 0,993, CFI ,0,994, those number indexes are standard although AGFI and GFI index accepted marginally. Findings show that market performance can be achieved from selling-out and selling-in with effectiveness of distribution channels and quality of marketing strategy concludes with a discussion of manajerial imlplications and for the future research.

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