THE EFFECT OF QUALITY OF MARKETING STRATEGIES ON THE EFFECTIVENESS OF DISTRIBUTION CHANNELS THROUGH SELLING-OUT AND SELLING-IN MARKETING PERFORMANCE

Abstract

Some companies want high profit and sustainable for their life, for this
the purpose they must compete with each other to have the best performance.
Developing the greatest market performance needs an excellent strategy and
maximum effort in all departments. Market performance can be achieved
from a good selling by selling-out or selling-in activities. To create a good
selling cannot be reached without effective distribution channels and quality
of the marketing strategy. This research tests how to enhance market
performance by those variables. Data gained from 105 wholesaler garment
managers or owners in Pekalongan Central Java in this research is
acceptable, it is shown by chi-square 192,362, GFI, 0,858, AGFI, 0,21, C
MIN/DF, 1,045, TLI, 0,993, CFI, 0,994, those number indexes are standard
although AGFI and GFI index accepted marginally. Findings show that
market performance can be achieved from selling-out and selling-in with
the effectiveness of distribution channels and the quality of marketing strategy
concludes with a discussion of managerial implications and for future
research.